Stupid Advertising Gimmicks

After Christmas, I bought myself a 500GB external harddrive. I’ve been wanting an external HDD for a while now, to store photos and videos. I picked this one up on sale for $145, after taxes. Not a bad deal. Anyway, for some inexplicable reason, the box bragged about the hard drive case being designed by F. A. Porsche.

Now, first of all, I’m not entirely sure what a sportscar designer is doing creating the look of an external hard drive.  If I were the son of the inventor of arguably the most famous brand of sportscars in the world, I don’t think I’d be designing hardware cases that will end up sitting in the dark in some nerd’s basement.

Second of all, just look at the thing:

LaCie 500GB Hard Drive

That’s it. That’s the design. A gray box.  A gray box with some dimples on the top to stabilize another external HDD stacked on top of it and an LED on the front that’s far too small to be of any real use.  Bravo, Mr. Porsche.

Somebody, somewhere, must be having a good laugh over this.

One thought on “Stupid Advertising Gimmicks

  1. That’s awesome. I wonder what the designer’s fee was.

    500 GB is pretty cool though. I like external HDDs. I find I’m not much of a keeper though. I just went through my external drive and thought “Farscape, probably won’t watch that again. Babylon 5? Meh… 10-15 various movies? Let’s delete it all.” I don’t know what I’d fill a 500 gig drive with, I have trouble filling my 80 and 160 gig drives because I delete things. But if I had 500 gigs…

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